We didn't build another influencer marketing agency.
We built the company we wished had existed
We didn't found Luota because we were new to the industry. We founded it because we knew it inside out. After years of building influencer campaigns and leading traditional influencer marketing agencies, we saw the same challenge repeatedly: brands were investing significant budgets, yet influencer selection was still largely driven by intuition rather than objective evidence. We believed the industry deserved a better standard.
What frustrated us even more was the industry's unwillingness to take responsibility when campaigns underperformed. Instead of analysing the decisions that had been made, poor results were often blamed on the creator or on the platform's algorithm. In no other area of marketing is failure routinely attributed to someone else. We believed influencer marketing should be held to the same standard of accountability, where decisions are measured, analysed and continuously improved.
That belief became Luota Agency
When we started developing Luota AI, many people were sceptical that influencer marketing could ever become truly data-driven. Today, many of those same companies describe their own services in a similar way. We don't see that as a disappointment. We see it as proof that the industry is moving in the right direction.
We have never wanted to keep that progress to ourselves. Our ambition has always been to help raise the standard of the entire industry. That is why Luota Agency is an active partner of Marketing Finland, and our CEO serves as a member of its Influencer Marketing Working Group, helping develop more transparent, measurable and trusted standards for influencer marketing.
Today, some of the world's leading brands rely on Luota to support their influencer marketing decisions. We don't measure our success by awards or opinions. We measure it by the trust our clients place in us every day.
That is why we built Luota AI
Luota AI analyses thousands of data points before a single creator is recommended. Instead of asking who feels like the right choice, we identify the creators who are the strongest strategic match for a brand's objectives, audience and commercial goals.
Data alone, however, is never enough. Great influencer marketing still requires experienced professionals who understand brands, consumer behaviour and business strategy. By combining objective analysis with years of industry expertise, we help our clients make better decisions with greater confidence.
We did not build Luota to replace the human element of influencer marketing. We built it to remove bias, reduce uncertainty and give brands access to the information they should have had all along.
Humanity
Influencer marketing is built on people, not algorithms. Our technology supports every decision, but strategy, creativity and human understanding remain at the centre of everything we do.
Data
Every recommendation is backed by objective analysis rather than assumptions. We analyse thousands of data points to identify the creators who are the strongest fit for each brand's objectives, audience and commercial goals.
Wanna join us?
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Wanna join us? 〰️
Where Ideas Take Shape
Our founders spent years working in influencer marketing before founding Luota. We understood what worked, but we also saw what was holding the industry back.
We believe extraordinary technology deserves an extraordinary team. That is why we have brought together experts with different strengths but a shared ambition. From data science and product development to international growth, client success and influencer marketing strategy, every person at Luota has one responsibility: to build the most trusted way for brands to make influencer marketing decisions.
If you'd like to join us, send an open application to janika@luota-agency.fi and tell us what value you can bring to our team and why.
We value concrete ideas and a business-oriented approach.